Active Guard Outdoor Protection Launch
Developed and executed a multi-channel product launch campaign spanning paid social, digital, CRM, and integrated brand storytelling touchpoints, contributing to the broader campaign ecosystem across channels including TV.
Winner of three Telly Awards
Paid Social
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CRM
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Digital
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Retail
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Product Storytelling
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Campaign Systems
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TV Campaign Support
Paid Social • CRM • Digital • Retail • Product Storytelling • Campaign Systems • TV Campaign Support
SimpliSafe launched Active Guard Outdoor Protection—an AI-powered security system designed to proactively deter crime through real-time intervention from live security agents.
The campaign focused on translating complex technology into emotionally resonant storytelling centered on safety, trust, and peace of mind.
This cutting-edge product and monitoring service was launched across all marketing channels and continues to be the company’s most heavily promoted product.
Paid Social
Cross-Channel Activation
Retail
CRM
Packaging
Brand TV Campaign
Post-product launch, I supported visual rollout and campaign consistency across broader integrated brand efforts.
