Experienced in directing product marketing launches, concepting compelling creative positioning for paid social. With an understanding of “the big picture” and constant creative energy, I successfully merge big ideas with creative executions.

With over 10 years of art direction experience focused in consumer technology product launch, lifestyle brand photo and TV shoots and digital design. I have worked in a broad range of industries with dozens of clients from start ups to major international corporations. I bring a deep understanding of channel nuances and an astute sense of aesthetics, and have developed award winning and consistently top performing content executed against client and partner objectives.

For over a decade, I have created dynamic and engaging multi-platform visuals for a variety of brands in industries of all kinds. I am a Summa Cum Laude graduate of Northeastern University’s College of Media & Design school (2011), and attended an internationally acclaimed art college (S.A.C.I.) in Florence Italy where I focused on graphic design and photography education. I have also participated in continuing education for graphic design and photography at Massachusetts College of Art & Design (Boston, MA) and AS220 Community Arts Organization (Providence). Never short on inspiration, I thrive as a maker and enjoy developing diverse ranges of creative projects.

I love a good idea. And I have a lot of them. I collaborate with account managers and copywriters on dozens of brands’ social media strategies, producing the foundation for “thumb-stopping” content and measured growth in audience, engagement rate and impressions. Utilizing my understanding of each social channel’s capabilities and strengths, along with maintaining knowledge of the latest design and social trends, I am able to concept strategy that exceeds client social goals that stands apart from brand competitors on these platforms.

Since purchasing my PentaxK1000 in high school (which you’ll frequently catch me shooting with to this day), I have been enamored with capturing light and subjects both on film and digitally. I have over a decade of photography experience, capturing portraits and products in a number of industries including CPG and technology, and everyday life in between. I am a graduate of advanced photography courses at Studio Art College International, in Florence, Italy, Digital Photography at Northeastern University, Photographic lighting at Massachusetts College of Art & Design and Product Photography at ASS20 Community Arts Organization.

I have nearly 7 years of animation experience creating custom motion graphics and video for social media. From engaging type or character animations to dynamic short form video for social media or long form video with pre- and post-production, I commonly see a visual and imagine how to make it “in motion”. I have experience capturing and editing video content as well as audio mixing. My favorite part of the process is syncing audio tracks to my motion work!

Interested in exploring a different creative venture? Let’s chat ! Shoot me an email.