Building emotionally resonant brand storytelling through imagery, art direction, and thoughtful visual expression.
Smoke & CO Listener Product Launch
I led creative direction for SimpliSafe’s latest product launch – the Smoke & CO Listener – an emergency response product integrating professional monitoring with existing Smoke & CO detectors, allowing instant notifications and rapid emergency response for users.
Challenged by a light-colored product meant to be installed on typically light-colored ceiling environment, I appointed in-house creative and production team members, directed contracted production partners and worked closely with our Product Manager and Product Specialist to provide creative and artistic direction to successfully capture dynamic content for a toolkit of multi-channel imagery and video content.
