Photography and Art Direction

My path to art direction began behind the camera. After studying film photography in Italy, I became fascinated by how imagery can shape the way people experience a brand, a place, or a product. Today, that perspective informs my work as an Art Director—from developing concepts and directing photo and video shoots to building integrated campaigns where every visual choice supports a larger story. I'm most energized when collaborating with talented teams to create imagery that feels authentic, emotionally grounded, and beautifully crafted.