Emotionally resonant brand storytelling through imagery, art direction, and thoughtful visual expression.
Smoke & CO Listener Product Launch Creative Direction
SimpliSafe’s Smoke & CO Listener is an emergency response product integrating SimpliSafe’s professional monitoring for any brand of Smoke & CO detectors, allowing instant notifications and rapid emergency response.
My Role: Creative Director
I led visual direction and campaign storytelling for this product launch by appointing in-house creative and production team members, hiring and directing contracted production partners and working closely with our Product Manager and Product Specialist to successfully produce dynamic content for a toolkit of multi-channel photo and video content.
CREATIVE & ART DIRECTION • CREATIVE LEADERSHIP • BRAND STORYTELLING • PRODUCTION • PRODUCT CAMPAIGN • SITE • VIDEO POST-PRODUCTION • PRODUCT PHOTOGRAPHY
Scope:
Ecom site, retail and CRM email