I led creative direction for SimpliSafe’s latest product launch – the Smoke & CO Listener – an emergency response product integrating professional monitoring with existing Smoke & CO detectors, allowing instant notifications and rapid emergency response for users.
SimpliSafe Smoke & CO Listener Product Launch
In this role, I contracted with and provided direction to production partners, appointed in-house creative and production team members and worked closely with our Product Manager and Product Specialist to capture a toolkit of multi-channel imagery and video content.
I led cross-team collaboration with our ecom, development and app product team to bring the product page to life.
