Award-Winning Photo and Video Art Direction
SimpliSafe launched Active Guard Outdoor Protection – an innovative security product and service – pairing a high-tech, AI-powered camera with 24/7 live security agents that can see and speak to intruders, deterring crime in real time.
Winner of three 2025 Telly Awards
Product Storytelling
I served as Art Director for product photography and co-led product video with SimpliSafe’s Brand Marketing Creative Director on from pre to post-production.
I created shot lists, provided on-set direction to photographer and tech team, and contracted with and provided direction to a professional retoucher and freelance illustrator in post.
Additionally, I designed site graphics, composites and animations with captured imagery and video to bring the product to market.
Cross-Channel Activation
This cutting-edge product and monitoring service was launched across all marketing channels and continues to be the company’s most heavily promoted project.
Retail (Amazon)
Paid Social
Packaging
Customer Email