TECHNOLOGY
As an Art Director for SimpliSafe’s Brand Marketing team, I ideate, create and art direct multi-channel marketing content that highlights SimpliSafe’s cutting-edge technology, increases brand awareness and supports the organization’s mission: “every home secure”.
Fully Integrated Marketing Campaign Work
For the past three years, I have led creation and performance-optimized evolution of SimpliSafe’s “peak” marketing campaign design system – a multi-channel campaign utilized during the industry’s most significant sale season.
ROLE: ART DIRECTION, SYSTEM DESIGN, GRAPHIC & MOTION DESIGN, CROSS-CHANNEL OWNERSHIP
Design Team: Caroline Rogers, Danny Bianchi, Jonathan Lee, Tatianna Carbonnel
Paid Social
Design: Caroline Rogers & Tatianna Carbonel (ft. Google Gemini) | Copy: Lauren Drew
Design: Caroline Rogers | Copy: Brian Donovan
Photo Art Direction & Design: Caroline Rogers (ft. Adobe Firefly) | Copy: Colin Wentworth
Design: Caroline Rogers | Copy: Lauren Drew
Design: Jamie Lin | Copy: Ben Johnson
Design: Danny Bianchi | Copy: Lauren Drew
Design: Jamie Lin Copy: Ben Johnson
Digital Newsletter
Design: Caroline Rogers | Copy: Ben Johnson
Amazon Display
Yahoo Native
Design: Caroline Rogers | Copy: Ben Johnson
Spotify
Product Launch
ROLE: CREATIVE DIRECTOR Smoke & CO Listener
SimpliSafe’s latest product launch integrates professional monitoring with existing Smoke & CO detectors, allowing instant notifications and rapid emergency response.
I acted as Creative Director for this product launch video and photo shoot, appointing Art Director and Production Manager, working closely with our Product Manager and Product Specialist and contracting with production partners - Director of Photography, Video Editor, Photographer, Lighting and Retouching to capture imagery and video. I led cross-team collaboration with our ecom, development and app product team to bring the below product site to life.
Creative Direction: Caroline Rogers, SimpliSafe
Art Direction & Styling: Jamie Lin, SimpliSafe
Director of Photography: Ryan Doris
Videographer: Ryan Doris
Photographer/Retouching: Kyle Normandin
Production Coordinator: Emma Morgan, SimpliSafe
Product Manager: Garrett Breheny, SimpliSafe
Product Specialist: Bonnie Madeiros, SimpliSafe
Editor: Dan Girmus
ROLE: ART DIRECTION Active Guard Outdoor Protection Product Launch
SimpliSafe launched an innovative security product and service that pairs high-tech, AI-powered cameras with 24/7 live security agents that can see and speak to intruders, deterring crime in real time.
I served as art director for product photography and worked closely with SimpliSafe’s Creative Director and Product Manager on product video from pre- to post-production, as well as designed site graphics, animation and composites. Additionally, I contracted with illustrators and photo retouchers to bring the product and service to life on the below product page.
This work was recognized with three 2025 Telly Awards.
WINNER OF 3 TELLY AWARDS !
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WINNER OF 3 TELLY AWARDS ! •
Site:
Copywriting: Ben Johnston, Brian Donovan
Site Design: James Brooks, Rachel Newborn
Illustration: Peter Cobo
Product Manager: Stacey Milhomme
Video:
Creative Direction: Brendan Stephens
Copywriting: Brian Donovan
Production: Plaid Pony Productions, Pretty Awesome, Bonnie Madeiros, Emma Morgan
Multi-Channel Digital Design
Multi-Channel Digital Design
With 10+ years of digital design experience, I am skilled in a broad range of design executions: motion design, video editing, photo editing and image compositing and Gen AI integration across a variety of channels.
With a deep understanding of channel nuances and SimpliSafe’s look and feel, I create a wide variety of brand-aligned work.
SimpliSafe “Wrapped” - Organic Social
Copy: Colin Wentworth
HBO MAX Takeover
Bumper Takeover Design: Caroline Rogers | Copy: Brian Donovan TV Spot: Pereira O’Dell x SimpliSafe
Yahoo Interactive Ad
Paid Social - Animation & Video
Motion Design & Video Editing: Caroline Rogers Copy: Colin Wentworth